For the first season of The Gone, I developed the concept, art direction and final key art for a crime thriller set against the dramatic landscape of New Zealand.

The series follows an Irish detective who teams up with a local Kiwi cop to investigate the disappearance of two Irish tourists, uncovering the darker history of an apparently idyllic town along the way.

The creative challenge was to make the New Zealand landscape feel like a character in its own right — beautiful, remote and increasingly unsettling. The key art needed to balance the scale and atmosphere of the antipodean setting with a strong sense of mystery, tension and hidden threat.

From early concept development through to final artwork, the visual direction focused on creating a cinematic image that could communicate both the scale of the environment and the unease at the heart of the story.

Concept Development · Art Direction · Key Art · Campaign Design · Creative Retouching

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