For the Australian reimagining of Peter and the Starcatcher, written by Rick Elice and brought to life by Dead Puppet Society, I developed the promotional key art and production imagery for a theatrical world built around adventure, fantasy and imagination.

The challenge was to capture the magic of the production while giving it a distinctive visual identity. The artwork centres on a deep blue, star-lit nautical world, with the profile of Peter emerging from and blending into the ocean waves — creating an image that connects the story’s sense of wonder with its seafaring origins.

The visual language was designed to reflect the production’s inventive stagecraft, handcrafted puppetry and playful reimagining of the Peter Pan mythology, while creating a bold and memorable image that could work across campaign, venue and promotional applications throughout its run.

Key Art · Art Direction · Campaign Design · Image Making · Production Artwork

For Retrograde, Ryan Calais Cameron’s powerful new play inspired by a pivotal moment in Sidney Poitier’s early career, I was asked to develop key art concepts exploring ambition, identity and the cost of success in 1950s Hollywood.

Set during the so-called Golden Age of Hollywood, the story centres on Poitier being offered a lucrative studio contract that could transform his career — but only at the expense of compromising who he is and what he stands for.

The creative challenge was to capture that tension in a single image: the promise and glamour of Hollywood set against the pressure, prejudice and personal sacrifice behind it. The work explored a defining moment in a career that would go on to break barriers, challenge perceptions and cement Poitier’s legacy as one of cinema’s most important figures.

Directed by Amit Sharma, the production examines not just stardom, but the resilience and integrity required to reach it.

I was delighted and genuinely humbled to be given the opportunity to contribute to a project centred on such an important moment in the life and legacy of Sidney Poitier.

Key Art · Art Direction · Concept Development · Campaign Design · Image Making

For the stage adaptation of Philip K. Dick’s Minority Report, I developed key art and campaign concepts for a production exploring the uneasy line between technology, justice and free will.

Set in London in 2050, the story follows neuroscientist Dame Julia Anderton, creator of a pioneering Pre-Crime system designed to detain people before they commit an offence. When she herself is accused of pre-murder, she is forced to run from the very system she created.

The creative challenge was to capture the tension at the heart of the story: can technology predict human behaviour without ultimately controlling it? The artwork needed to feel immediate, intelligent and unsettling, balancing the visual language of science fiction with a recognisable contemporary reality.

Directed by Max Webster, the production pushed the world of Minority Report beyond futuristic spectacle, using the thriller framework to explore surveillance, personal freedom and the consequences of surrendering judgement to technology.

Key Art · Art Direction · Concept Development · Campaign Design · Retouching

For the West End stage production of Paranormal Activity: A New Story Live On Stage, I developed key art and campaign imagery designed to capture the psychological dread and supernatural tension at the heart of the show.

Directed by Felix Barrett, the production takes the familiar world of Paranormal Activity and reimagines it for live theatre, where atmosphere, suggestion and the fear of what cannot be seen become even more immediate.

The creative challenge was to build a visual identity that felt dark, unsettling and cinematic without relying on conventional horror imagery. The artwork focused on ambiguity and tension, creating a sense that something is wrong before the audience can fully understand why.

The result was a restrained, atmospheric campaign designed to draw audiences into the unknown and reflect the production’s blend of psychological unease, supernatural threat and live theatrical experience.

Key Art · Art Direction · Concept Development · Campaign Design · Retouching