For the West End stage production of Paranormal Activity: A New Story Live On Stage, I developed key art and campaign imagery designed to capture the psychological dread and supernatural tension at the heart of the show.

Directed by Felix Barrett, the production takes the familiar world of Paranormal Activity and reimagines it for live theatre, where atmosphere, suggestion and the fear of what cannot be seen become even more immediate.

The creative challenge was to build a visual identity that felt dark, unsettling and cinematic without relying on conventional horror imagery. The artwork focused on ambiguity and tension, creating a sense that something is wrong before the audience can fully understand why.

The result was a restrained, atmospheric campaign designed to draw audiences into the unknown and reflect the production’s blend of psychological unease, supernatural threat and live theatrical experience.

Key Art · Art Direction · Concept Development · Campaign Design · Retouching