For the second season of The Gone, I developed the concept, art direction and final key art for the returning crime thriller set against the dramatic landscape of New Zealand.

The new season continues the investigation-led world of the series, bringing its central characters back into a story shaped by disappearance, suspicion and the darker tensions hidden beneath an apparently idyllic setting.

The creative challenge was to build on the visual identity of the first season while giving the campaign a renewed sense of scale, atmosphere and intrigue. The New Zealand landscape remained central to the art direction, used not simply as a backdrop but as an active part of the mystery — beautiful, remote and increasingly threatening.

From early concept development through to final artwork, the focus was on creating a cinematic key visual that balanced character, environment and suspense, while giving the second season a distinctive identity of its own.

Concept Development · Art Direction · Key Art · Campaign Design · Creative Retouching