I'm Okay, It's Fine and I'm Good

Digitas Heath as me to help Merck launched one of the first treatments on the market to help people live a full life with Multiple Sclerosis (MS).

The campaign for #merck appears as an oxymoron to their distressed aesthetic.

Concept and typographic illustrations were completed over two weeks from sketches to illustrator vectors and finally into photoshop avoiding the need to use any 3D renders.

Concept : Alex Lieven
Typography : Alex Lieven

The right to produce copies of this work is protected by Copyright.  All contents © copyright Alexander Lieven. All rights reserved.