As Lead Creative and Designer for EE’s 2022 Summer Sale, I developed the campaign promoting seasonal offers across some of its biggest mobile and broadband products, including Samsung, Apple, OPPO and Google Pixel, alongside Fibre broadband and SIM-only deals.

The challenge was to create a flexible visual system that could bring energy and consistency to a large number of individual offers while remaining unmistakably EE. I developed a suite of bold typographic treatments, graphic assets and motion design, using simple, iconic visual ideas to give the campaign a bright, energetic summer feel.

The creative system was designed to work seamlessly across a wide range of formats and placements, from digital display and social through to print, retail and motion, allowing the campaign to remain consistent while adapting quickly to different products, messages and promotional offers.

Lead Creative · Art Direction · Campaign Design · Typography · Motion Design · Digital · Print