"Wispa Gold is Back" was part of Keep Team GB Pumped. It was the second biggest confectionery NPD launch in the past six years - second only to Wispa - and delivered strong incremental sales to the category.

I developed the new limited edition pack, press and outdoor campaign, emphasising the GOLD and its reference to the olympics and Team GB with the medal ribbon. The re-launch was supported by an incremental £1.5m marketing spend across in-store and outdoor activity and online.

The campaign was timed to coincide with Paul Oakenfold's BMX remix of Spandau Ballet's Gold.

Creative Directors : Fabian Braun
Head of Design : Tom Butler
Design & Creative : Alexander Lieven

https://www.keepourteampumped.com

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