Tennent's Lager is Scotland's favourite drink - and perhaps its most loved brand. It is a true institution, so we thought it would be fun to present it like a public utility, serving the nation with helpful advice and information. Warning: contains words like "honkin" ("rubbish") and "taps aff" (used when you take your top off, in nice weather). We took full advantage of media, placing "free pens" outside a betting shop and having a huge building wrap up in time for a visit from Jeremy Corbyn. 

All the headline were created in photoshop and are fully editable. This was to allow the work to be supplied to agency partners to generate their own campaign lines. 


Creative Director : Danny Brooke
Copy : Charlie Hurst and Eddie Fisher
Design & Art Direction : Alexander Lieven


https://www.luckygenerals.com/tennants

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