While at Saatchi & Saatchi I was the lead creative and designer for Parallel, the UK’s first hybrid 5G powered club night, bringing simultaneous live DJ sets from different locations together across EE’s award winning 5G network. The first event went live in Liverpool with local DJ’s, Yousef and Mele, dj’ing back-to-back from separate roof tops in the city, all over 5G. The second event was in Manchester with headliner, Hot Since 82, dj’ing back-to-back with up-and-coming local artists. Initial results show views of the sets are well over a million and rising every day still. One of the biggest successes for EE was being able to capture such an acute portion of their target audience – results proved Beatport was bang on for a partner to this event.

Creative Director : Will John
Art Direction & Copy : Alex Lieven
Design : Alex Lieven