While at Saatchi & Saatchi London, and working closely with Marvel Studios' in-house creative partnership team, I helped create ‘King Valkyrie’s Time Off’ campaign for Direct Line‍ ‍collaboration with Marvel Studios. This involved everything from Art Directing the look and feel to retouching and the design fo each execution.

It debuted with a custom 60-second ad debuted right before the theatrical release of Thor: Love and Thunder and was supported with DOOH, OOH and display advertising and social posts. It was part of Direct Line's award-winning "We're On It" brand platform, which humorously positions the insurance company as so efficient that even superheroes can take a break from saving the world.

The "King Valkyrie’s Time Off" campaign won a Silver Award at the 2022 Clio Entertainment Awards, The Grand Prix at the Marketing Week Masters Awards and Gold IPA Effectiveness Awards: Received two Gold awards from the Institute of Practitioners in Advertising (IPA).