While at Saatchi & Saatchi London, and working closely with Marvel Studios' in-house creative partnership team, I helped create ‘King Valkyrie’s Time Off’ campaign for Direct Line‍ ‍collaboration with Marvel Studios.

It debuted with a custom 60-second ad debuted right before the theatrical release of Thor: Love and Thunder and was supported with DOOH, OOH and display advertising and social posts. It was part of Direct Line's award-winning "We're On It" brand platform, which humorously positions the insurance company as so efficient that even superheroes can take a break from saving the world.

The "King Valkyrie’s Time Off" commercial won a Silver Award at the 2022 Clio Entertainment Awards, The Grand Prix at the Marketing Week Masters Awards and Gold IPA Effectiveness Awards: Received two Gold awards from the Institute of Practitioners in Advertising (IPA).